This Cookies Policy explains how Physia Clinic (“we” or “our”) uses cookies and similar tracking technologies on our website (PhysiaClinic.com) and platform. It also explains your choices regarding these technologies. This policy is intended to complement our Privacy Policy, and it is drafted in compliance with applicable laws including the EU ePrivacy Directive/UK Privacy Regulations (PECR), GDPR, and relevant aspects of laws like CCPA/CPRA regarding tracking technologies.

By using our website, you can choose whether to allow non-essential cookies as described below. Your continued use of our site with cookies enabled signifies your consent to our use of cookies, as explained in this policy.

1. What Are Cookies?

   Cookies are small text files that websites place on your device (computer, smartphone, tablet) when you visit. They are widely used to make websites work efficiently and to provide information to the site owners. Cookies can be “first-party” (set by Physia Clinic) or “third- party” (set by other domains, like analytics or advertising partners). They can remain on your device for different periods – “session cookies” are deleted when you close your browser, while “persistent cookies” remain until they expire or you delete them.

   We also use similar technologies like web beacons (tiny graphics tracking opens/clicks), pixels, or local storage. For simplicity, all these technologies are referred to as “cookies” in this policy.

2. Types of Cookies We Use:

   Physia Clinic uses the following categories of cookies:

   • Strictly Necessary Cookies: These are essential for the website to function properly. They enable core functionality such as user authentication, account login, and security. Without these cookies, services you have asked for (like logging into your account or adding items to a cart) cannot be provided. For example: session cookies that keep you logged in as you navigate pages.

     (Legal basis: These cookies do not require consent under EU law, but we inform you of them. They are used based on our legitimate interest in delivering a functioning service.)

   • Performance & Analytics Cookies: These cookies collect aggregated information about how visitors use our website – which pages are visited most often, how users navigate through the site, error messages, loading times, etc. The data is used to improve our website’s design, functionality, and performance. For example: we use Google Analytics or similar tools that set cookies to help us analyze site traffic and usage . The information gathered is typically de-identified and used in aggregate form.

     (Legal basis: Consent – we will only set analytics cookies if you opt-in via our cookie banner/preferences, where required by law.)

   • Functionality Cookies: These cookies allow our website to remember choices you make and provide enhanced, personalized features. For instance, they might remember your preferred language, region, or other customization preferences so you don’t have to set them every time . They can also remember your past sessions to provide continuity.

     (Legal basis: Consent for certain jurisdictions, or legitimate interest where the functionality is necessary to provide the service you requested. We will obtain consent for any non-essential functionality cookies.)

   • Targeting/Advertising Cookies: We may use these cookies to deliver content or ads that are more relevant to your interests. They can limit the number of times you see an ad and help measure the effectiveness of ad campaigns . These may be placed by advertising networks with our permission, or by social media plugins (if any on our site) to track user activity across sites. Currently, Physia Clinic does not host third- party ads on our platform, but we reserve the right to use targeted advertising for our own services.

     (Legal basis: Consent. We will not set targeting cookies without your opt-in. California users: these cookies may be considered a “share” of personal info for cross-context behavioral advertising; you can opt out via the “Do Not Sell/Share” link if cookies are used for such purposes.)

   • Third-Party Cookies: As noted, some cookies on our site are set by third parties. These could include:

     • Analytics providers (e.g., Google Analytics) to help us understand site usage (they may set cookies to collect usage data; Google’s cookies like _ga etc. are an example, governed by Google’s privacy policies).
     • Payment or chat support services – if our site integrates a payment gateway or a live chat widget, those services might set cookies necessary for their functionality (e.g. to remember your chat session).
     • Social Media or Embedded Content: If we embed videos (YouTube/Vimeo) or social media features (like a Facebook “Like” button or Twitter share), those platforms may set cookies. We endeavor to use privacy-enhanced modes where possible (e.g., YouTube’s no-cookie embed). Nonetheless, such third parties may collect data about your interaction. These cookies are governed by the third parties’ own privacy/cookie policies.

   We list the specific cookies and their details in our Cookie Consent Manager on the site (which you can access via the cookie banner or a “Cookie Settings” link on our site). There you will find up-to-date information on each cookie’s name, purpose, provider, and duration.

3. How We Use Cookies:

   In summary, we use cookies to:

   • Ensure proper function of our website and platform (e.g., keeping you logged in, ensuring pages load quickly and securely).
   • Understand usage and improve performance, by analyzing which features are popular or where users encounter issues . For instance, cookies help us see if a new feature is being used or if certain pages have high drop-off rates, so we can enhance them.
   • Remember your preferences, so you have a personalized experience (for example, remembering your login details or the last page you visited, with your consent).
   • Deliver relevant content or marketing (if applicable). If we conduct any advertising campaigns, cookies help ensure that you don’t see the same ad too many times and that any ads you see are relevant.
   • Measure and improve our marketing efforts – by seeing if you visited our site from a marketing email or ad, and then whether you signed up, which helps us understand the effectiveness of our campaigns (this might involve cookies or similar tracking technologies in emails, etc.).

   We do not use cookies to collect sensitive personal data or to pass personal data to third-party ad networks without your consent.

4. Managing Cookies and Your Choices:

   Upon your first visit to our site (and periodically thereafter, as required), you will see a cookie banner requesting your preferences. You can accept all cookies, reject non-essential cookies, or go into cookie settings to granularly control categories. We will remember your choice using a cookie. If you clear your cookies or use a different browser/device, you may need to set preferences again.

   • Browser Controls: Most web browsers allow you to control cookies through their settings preferences. You can typically set browsers to block or delete cookies – refer to your browser’s help section for instructions. For example, you can usually find options under Settings > Privacy or Security. You may also be able to enable notifications for when a cookie is being set.

     Keep in mind, if you disable all cookies (especially “Strictly Necessary” ones), our site may not function properly for you. For instance, you might not be able to log in or use certain secure features.

   • Opt-Out Mechanisms: For third-party cookies, there are industry-provided opt-out tools. For example, Google Analytics offers a browser opt-out add-on. Advertising networks also often participate in opt-out schemes (see websites like aboutads.info or youronlinechoices.eu), which can control cookies across many sites. Note that opting out does not mean no ads – it means any ads may be less tailored to your interests.
   • Do Not Sell/Share (for California residents): Because we do not sell personal information, we do not set cookies for such purposes without consent. If in the future we engage in cross-site tracking for advertising, we will provide a “Do Not Sell or Share My Personal Information” link to honor opt-outs, as required by the CCPA/CPRA.

5. Cross-Border and Privacy Considerations:

   Cookies may involve transferring data to other jurisdictions (e.g., information generated by Google Analytics cookies may be transmitted to and stored on Google’s servers in the United States). We take steps to ensure that such transfers are lawful – for instance, Google Analytics has adopted the EU Standard Contractual Clauses for data transfers. Please refer to our Privacy Policy’s “International Data Transfers” section for general approach. By consenting to analytics cookies, you acknowledge the potential for such international data flows.

6. Changes to This Cookies Policy:

   We may update this Cookies Policy from time to time (for example, to reflect changes in the cookies we use, or new legal requirements). We will notify you of significant changes by updating the “Last Updated” date and, if substantive, by other means (e.g., a site banner). We encourage you to review this policy periodically.

7. Contact Us:

   For any questions about our use of cookies or about your consent choices, you can contact us at support@physiaclinic.com. Additionally, if you have concerns about our data practices, you can refer to our Privacy Policy for more information on your rights and how to exercise them.

   By clicking “Accept” on our cookie banner, you consent to the use of cookies as described above. Remember, you can adjust your preferences at any time via our site’s cookie settings.